News coverage refers to any news program or news story, in any media format, that is devoted to reporting on current events. While some media outlets are dedicated to covering breaking news, other organizations cover a range of topics including entertainment, politics, sports, economics, education, fashion, and religion.
The way a news story is framed can significantly influence its impact on audiences. For example, if the topic is the increasing number of homeless people in the community, the coverage could be presented episodically to create a sense of empathy for the issue. Alternatively, the story might be framed thematically to provide an in-depth look at the factors driving homelessness.
It’s also important to consider what is left out of a news story, as this can have just as much of an effect on the public’s perception of a subject. Omitting certain facts, events, or perspectives can create a one-sided view of an issue that will lead to misinformed decisions and unhelpful activism.
If you’re hoping to get your company or event covered, it’s important to prepare a comprehensive media kit that includes background information about the organization, key messages, high-resolution images, and any relevant statistics or data. You should also be prepared to make yourself available for interviews and be able to articulate succinctly why your organization is worth covering. It’s also a good idea to take the time to research individual journalists or media contacts before reaching out, and be sure to send your request directly to them rather than through a general email account.