The headline is the first thing that grabs reader attention, so a great one can make or break your content. But creating one isn’t easy. It takes power words, persuasion hacks and sharp copy to get the job done right.
The best headlines clearly convey the main benefit that readers will get by clicking on your content. They also use active voice and avoid passive constructions that may sound less compelling. Lastly, they have a sense of urgency and need in order to prompt action, whether it’s to click, read more or take a specific step like signing up for your newsletter.
When creating your own headlines, it’s important to know your audience through and through. Model your most effective headlines on what your audience shares and talks about on social media, as well as the keywords they often use when searching. This will help you to create headlines that are more likely to resonate with your target audience and drive traffic.
Top Headlines
2017 has been dubbed “a year like no other.” From the wild inauguration of President Trump to the smouldering tower block fire in West London, there has certainly been plenty to talk about. NBC News rounds up some of the top headlines from this dramatic year.